“Focus on the Roast” Event
This year’s FOTR will be a bit different. Instead of one person walking away with a prize, everyone will walk away a winner!
At Mill City Roasters we get daily requests from our customers to evaluate their coffee and provide feedback as to how they can improve their roasting. Due to the volume of requests, it is a rare privilege when we can carve out the time to accomplish this. So, we have decided that FOTR is a perfect excuse to devote this kind of time to your coffee. We are going to truly Focus on your Roasts.
How it works:
- We are accepting 40 submissions.
- Submissions are due October 17, and will be judged on October 21.
- Cost of entry is $50.00.
- Each coffee will be evaluated by Rob Hoos and Joe Marrocco live on YouTube. Five minutes will be devoted to each coffee. Rob and Joe will provide their evaluation through taste and visual inspection. Along with this, they will provide their feedback on how to improve the roasts. Yes, there is always room for improvement.
- Off camera there will be a gallery of people providing the audience with coffee information, which Rob and Joe will not be aware of. When you submit your coffee for inspection it is important to include all vital green coffee and roasting information. Any information you wish to not be spoken about your coffee or roasting should not be shared.
There will be no winner. There will be no loser. This is an exercise in information exchange and openness. We will all learn from each other.