“A Love Affair with Coffee” – Rob Boyer
The following is from our 1st place finalist in Focus on the Roast, Rob Boyer of ‘A Love Affair of Coffee’.
The inception of ‘A Love Affair with Coffee’ and Rob Boyer
My story began with a desire to eat cleaner and healthier. I always loved having a coffee, but I didn’t want milk and sugar now. My journey to find better coffee started here.
A French press and several store bought coffees later and I was off to a good start. The allure of espresso became quite inviting. I went out and had one at some local cafes and one stood out. It was very pleasant and sweet. This was where I began to realize what coffee had to offer.
I began to purchase single origins and use them at home with my espresso machine, and it became apparent to me quickly that I prefer these to blends. The café began roasting based on the “customers” preference and I began to notice the coffees becoming less exciting. When I started to brew coffee again and move away from espresso I had to take the next step and start roasting. I wanted my coffees to taste clean, pure and be refreshing without the roast level being a flavor component. I won’t settle for less.
At this point I realized I was in over my head in coffee and loved it. Due to the events leading up to this point I felt I needed a business and the name was very fitting to my journey. A love affair was perfect.
The company is just me at this point. My intent is to source clients that want the best and are willing to conform to my quality standards. I want to purchase micro lots and tailor programs to fit their needs. I want to open my own location and build a culture in my area. I want to be able to source as directly with the farms as I can. I want to be able to contribute to a better life for them while getting better ingredients. Some don’t believe you can build a business being that noble, but I won’t be the first in this case, hopefully the first around here.
I say “I hope” because I dream big while I’m very grounded. I work diligently towards my dream.
I’m well over 250 words right now, but I have a lot to say.
The best part of the coffee industry for me is the people. I’ve never met such a great group of individuals anywhere else. Maybe it is the byproduct of our industry, but everyone is genuinely great. We share knowledge and experiences. We obsess, and for great reasons. We infect others with our passion.
I’ve never been happier. I hope you can taste it in every cup.