An illustrated guide to the essential rules for enjoying coffee both at home and in cafes, including tips on storing and serving coffee, coffee growing, roasting and brewing, plus facts, lore, and popular culture from around the globe.
This introduction to all things coffee written by the founders and editors of Sprudge, the premier website for coffee content, features a series of digestible rules accompanied by whimsical illustrations. Divided into three sections (At Home, At the Cafe, and Around the World), The New Rules of Coffee covers the basics of brewing and storage, cafe etiquette and tips for enjoying your visit, as well as essential information about coffee production (What is washed coffee?), coffee myths (Darker is not stronger!), and broadcasts from a new international coffee culture.
About the Authors
Jordan Michelman and Zachary Carlsen are the co-founders of Sprudge.com, the world’s most popular coffee publication, and publishers of the Sprudge Media Network, an international network of websites covering coffee (and as of 2017, wine) around the world. Michelman and Carlsen publish work from more than 100 contributors each year, and manage staff writers and editors in New York City, Tokyo, Amsterdam, Los Angeles, London, Melbourne, and San Francisco.
Coffee is nothing new. Humans have been enjoying it steadily since the sixteenth century, and its origin story goes back millennia. Chances are you grew up drinking it, and have memories of how everyone in your your family liked to take theirs—cream or no cream, maybe honey, as a breakfast table staple or weekend afternoon snack with cookies. But in the last decade something special has happened to this age-old beverage: a new boom of quality and entrepreneurship (embodied by pioneering coffee companies like Stumptown and Blue Bottle) has been met by a great wave of public interest and enthusiasm, leading to an unmistakable new golden era for coffee lovers worldwide. Coffee tastes better and means more than it ever has. There have never been more ways to drink it and brew it, and coffee’s place in our society gets bigger every day.