New Rules of Coffee (Jordan Michelman and Zachary Carlsen)

About the Authors

Excerpt

Coffee is nothing new. Humans have been enjoying it steadily since the sixteenth century, and its origin story goes back millennia. Chances are you grew up drinking it, and have memories of how everyone in your your family liked to take theirs—cream or no cream, maybe honey, as a breakfast table staple or weekend afternoon snack with cookies. But in the last decade something special has happened to this age-old beverage: a new boom of quality and entrepreneurship (embodied by pioneering coffee companies like Stumptown and Blue Bottle) has been met by a great wave of public interest and enthusiasm, leading to an unmistakable new golden era for coffee lovers worldwide. Coffee tastes better and means more than it ever has. There have never been more ways to drink it and brew it, and coffee’s place in our society gets bigger every day.