This class is scheduled beside two other classes that make up our ‘Specialty Coffee Roasting for Entrepreneurs’ series. Save $150 when you sign up for all three classes.
Once you release your roasted coffee into the wild, your customer's experience is heavily based on how it is brewed. When that coffee is brewed poorly, your roasting could blamed for that flavor experience and prevent that customer from coming back for more. In this class, you will gain the ability to clearly develop and communicate ideal brewing parameters to anyone who uses your coffee, ensuring you have more control over their experience. Become a brewing expert so you can provide of a top-notch product from drum to cup.
The Science of Coffee Brewing
TDS, brew strength, water chemistry, extraction yield. Breaking down the numbers and learning how to use calculations and measurement tools to understand your coffee’s unique characteristics can be a challenge. We are here to help you easily use these tools.
The extraction is mainly decided at the grinder. If you don’t understand the effect that grind has on an extraction you will never be able to properly brew a coffee, unless you’re just lucky. Let us help you figure this out so you can be both skilled and lucky!
Describing the Sensory Experience
Through guided tastings and sensory exercises, this class will provide you with the vocabulary to describe the flavor and aroma of coffee and identify errors in extraction. We will taste multiple extractions together and detail what went wrong, what went right, and how to control for both.
We will take a critical look at the variables that affect your coffee with a focus on how they directly relate to your roast profile. We will demonstrate how to customize your roast to result in the best extraction and how to customize your extraction to fix any errors in the roast.
Tools of the Trade
We will guide you through preparing coffee on multiple brewing devices, learning the techniques to get the best flavor out of whatever you brew on. We can help you decide on the equipment that works best for your needs.
No matter your roast profile or your personal preference, understanding how brewing variables relate to your roast will help you be successful in brewing for QA purposes or to enhance your customers’ experience. Whether you’re looking to brew a great cup for yourself in the roastery or develop brew standards for your cafe, this class will help you achieve your goals. and throughout each class, we share strategies that will enable you to start where you are and grow a business that suits your goals.