Job Title: Designer & Brand Strategist

Location: Minneapolis, Minnesota

Employment Type: Full-Time, In-House

Scope

We’re looking for a talented Designer & Brand Strategist to join our team and help us elevate our brand through impactful visual storytelling and strategic marketing.

Position Overview

The Designer & Brand Strategist will play a critical role in shaping our brand identity and visual presence across all channels. This role requires a blend of creative design expertise and strategic thinking to develop cohesive campaigns, product branding, and marketing materials that resonate with our target audience. Working closely with our roastery, education, operations, and sales teams, you’ll ensure our brand remains innovative, consistent, and engaging.

Responsibilities

• Graphic Design: Create high-quality visual content including product packaging, brochures, digital ads, social media graphics, trade show displays, and website visuals.
• Brand Strategy: Employ and evolve brand guidelines, ensuring consistent visual identity across all platforms.
• Campaign Development: Collaborate with various teams to ideate and execute multi-channel campaigns that drive brand awareness and product engagement.
• Content Creation: Design visual narratives to communicate our brand story, values, and product benefits.
• Market Research: Stay current on industry trends, competitor strategies, and customer insights to inform design decisions.
• Collaboration: Work closely with cross-functional teams including roastery, education, operations, and sales teams, as well as external partners.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, or a related field.
• Minimum 5 years of experience in graphic design, brand strategy, or related roles. 
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma or similar design tools.
• Strong portfolio showcasing a range of brand, digital, and print design work.
• Experience developing brand strategies and visual identities.
• Excellent communication and project management skills.
• Experience in thee specialty coffee industry is a plus!

Benefits

• Competitive salary.
• Comprehensive health and dental insurance (100% of monthly premiums paid by Mill City Roasters).
• Vacation, Sick & Safe Time (MN), and company holidays.
• Opportunities for professional growth and development.
• Free coffee and product discounts.

How to Apply

Please submit your resume, cover letter, and a link to your portfolio to design@millcityroasters.com. We look forward to seeing how your creativity and strategic thinking can contribute to our mission of supporting the specialty coffee community.

Mill City Roasters is an equal opportunity employer and values diversity in the workplace. We encourage applicants of all backgrounds to apply.