Join us in Minneapolis, Boulder or Portland where we'll be hosting a hands-on flavor profiling workshop and discussion on how to manipulate your roasts and use your cupping skills to take advantage of current market trends in retail coffee.
• Two hour workshop (Minneapolis 12-2pm, Boulder 2-4pm, Portland 4-6pm)
• Additional two hours of open roasting on the Big Red Roast Rig
• Livestream available
$25 – $50
Did you know that interest in plant-based milks spikes every January? Get ahead of this seasonal trend by joining us for a holistic sip-by-sip, interactive, multimedia discussion of practical sensory analysis and roast coffee flavor profiling. Starting with a Pacific Foods – Barista Series Oat Milk base, attendees will work through a series of tastings of coffees provided by Cafe Imports to create a delicious seasonal beverage specifically designed to introduce non-dairy alternatives to your customers in a positive and profitable way. Throughout this exercise, we’ll touch on larger topics of roast profiling strategy and how your skills can be used more effectively to increase your bottom line.
Each workshop will last 2 hours. After your workshop, we’ll stick around for an additional 2 hours of open roasting and/or open discussion on the Big Red Roast Rig. Pacific Foods will also have a great volunteer opportunity during this time if you’d like to pitch in and help build food boxes to distribute to a local non-profit.
Workshops in all three cities will be privately streamed online and all workshop attendees will receive a pass to view the workshops in the other cities online. If you are unable to attend a workshop in person, you can purchase a live stream pass for all three workshops for a reduced fee of $25.
4pm – 6pm: Flavor Profiling with Purpose Workshop 6pm – 8pm: Open Truck (roasting + more discussion)
PLEASE NOTE FOR LIVESTREAM: Viewing the live stream requires a YouTube account. Please note the email address associated with your YouTube account in your order notes at checkout. You will be emailed prior to each event with access the livestream.